A Black Lives Matter Ballot Initiative

In July of 2019, Los Angeles County Board members decided to pay McCarthy Building Companies $30 million dollars to begin designing L.A. County’s 8th jail.

Reform L.A. Jails, a 2020 ballot initiative powered by Black Lives Matter, community organizations, and grassroots activists, immediately ran a rapid-response campaign to #CancelMcCarthy.

I designed this conversion-focused campaign website, signing up thousands of voters and generating enough public pressure to successfully cancel the jail contract one week after pushing the website live.

Design Services

User Experience

Content Strategy

Copywriting

Information Architecture

Art Direction

Visual Design

Front End Development

Page Speed Optimization