As artists, educators, organizers, students, journalists, truth-seekers and dreamers, we tell stories that activate shared values. How people encounter our work – and how it makes them feel – is often just as important as the work itself.

Still, communicating what we have to share is often thought of as mass-mailing a bulleted list. But communication is strategic when it emphasizes values as well as facts. My approach to communications campaigns is informed by eight years of experience in creatively developing websites, logos, ads, posters, videos, and publications.

I work collaboratively using both narrative and design. Some things I geek out about? The creative process, story-based strategy, open source typefaces, the connection between grassroots organizing principles and strategic communications, teaching new media technologies, and using data to create compelling campaigns that build movements.

“Our strategy should not be only to confront empire, but to lay siege to it. To deprive it of oxygen. To shame it. To mock it. With our art, our music, our literature, our stubbornness, our joy, our brilliance, our sheer relentlessness – and our ability to tell our own stories.”

– Arundhati Roy –