As artists, educators, organizers, students, journalists, truth-seekers and dreamers, we constantly share our stories and skills. How people encounter our work, and how it is visually communicated, is often just as important as the work itself.

Still, communicating what we have to share is often thought of as mass-mailing a bulleted list. But communication is strategic when it emphasizes values as well as facts.

My approach to designing websites, identities, posters, and publications is to tell a story that engages shared values. Using both narrative and design, we can create the emotional connections to our work that builds movements.

“Our strategy should not be only to confront empire, but to lay siege to it. To deprive it of oxygen. To shame it. To mock it. With our art, our music, our literature, our stubbornness, our joy, our brilliance, our sheer relentlessness – and our ability to tell our own stories.”

– Arundhati Roy –