Gallery | Formats | Jules Cowan

Jewish Voice for Peace

Lead Designer

For four years I managed visual communications of Jewish Voice for Peace, a 70-chapter national membership organization.

I lead creative content across channels: email (200k), website (70k/month), Facebook (550k), Twitter (100k), Instagram (35k) and print (30k).

I managed JVP’s website, publications and photo/video teams, and administered the organizational style guide, brand assets and online store.

For both long-term strategic priorities and rapid-response opportunities, I designed websites, graphics and videos that organically reached millions of people.

My role also included writing copy for web, email and social media, managing analytics and A/B testing, and photographing campaigns and conferences for publication.

Design Services

Digital Strategy

UX & UI Design

Messaging & Copywriting

CRM & CMS Management

Analytics & Reporting

Project Management

18
Aug

Gaza Blackout

Shine a Light on Gaza

For a decade, Israel has enforced a military blockade over two million Palestinians in Gaza. During the summer of 2017, people in Gaza only had an average of 4 hours of electricity per day.

This microsite scraped publicly available data to display the time periods that five major cities in Gaza had power the day before.

Using data, design and creative messaging, the website offers viewers a unique way to reflect on the length of time they would have had to spend without power.

SUMMARY

This microsite accompanied a viral social campaign to “Shine A Light On Gaza” when Israel was throttling their power supply. The campaign was picked up in outlets in Israel/Palestine and the U.S. and gave internationals a creative tool to humanize Palestinians facing a human rights crisis.

14
Aug

Poetry is Not A Crime

Posted by Jules Cowan

The Story of Dareen Tatour

In 2018 Palestinian poet Dareen Tatour faced up to eight years in prison for writing a poem calling for an end to the Israeli occupation of Palestine. I designed this advertisement placed in The Nation, as well as developed the campaign website, video, and petition calling for Dareen’s freedom. Global organizations including PEN International, Adalah, Oxfam, 10 Pulitzer Prize winners, and over 300 prominent writers, intellectuals and artists, including Noam Chomsky, Naomi Klein, Dave Eggers, Alice Walker, Viet Than Nguyen, and Edwidge Danticat signed the petition and organized for Dareen’s release.

The Impact

In 2019 the district court in Nazareth acquitted Dareen from all the charges related to the publication of her poem “Resist My People.” From the BBC:

“The poet’s case has become a cause celebre for free speech advocates and has drawn attention to a recent rise in Israeli arrests – of Israeli Arabs and Palestinians in the occupied West Bank.”