Start date: January 2022
Role: UX Design Consultant
Focus: UX Design, Design System Management, UX Research, A/B Testing, Design Operations
Case Studies: Available upon inquiry
Category: comms strategy
02
Aug
Aug
The Project
Our community is only as strong as the values we publicly defend. But right now, the Trump Administration is attacking immigrants with house raids, separating families, and locking children in concentration camps.
We know that we are stronger and safer when we take bold public action to keep families together. Art and cultural organizing have always been powerful ways to practice this solidarity, but they need to be public.
Sanctuary Streets offers a public poster exhibit to build strong communities. You can host the 12 posters in any public space, whether it’s a school, museum, library, faith institution or other community center. The only requirement? The posters face the street.
Poster Artists
- Design Action Collective
- Jess X. Snow
- Jessica Sabogal
- Jesus Barraza
- Jules Cowan
- Kate DeCiccio
- Mazatl
- Micah Bazant
17
Aug
Aug
A Coalition-Building Style Guide
In 2020, progressive organizations, unions, and legislators coalesced around a bold plan for economic renewal: the Thrive Agenda.
The U.S. progressive movement needed a way to rally popular support that didn’t separate groups by sector. I designed Thrive Agenda to communicate dignified jobs that address the interlocking crises of climate change, racial injustice, public health, and economic inequity.
Colors
Thrive’s colors disrupt the narrative that we have to choose between “climate or economy.” Green and orange together represent the powerful unity of labor, climate, and racial justice organizing.
Type
The open source typeface Barlow models type used in public infrastructure projects like highway signs, buses, and trains. The centered layout and variation in letter size, weight, and spacing in Thrive’s identity is inspired by labor union picket signs of the mid-1900s. This style conveys a grassroots movement organizing for systemic solutions at scale.
Textures
Through layering textures, Thrive materials take on a distressed look that reflects an agenda made by and for people, not machines. The placement order from top to bottom and blend mode used for each texture are specified in the file name.
Icons
In our world, we all have a job to do. Alternating usage of Thrive illustrations show working-class jobs as always essential and central to our plan to invest in a sustainable economy.
Photos
Image selection focuses on people and faces to reinforce the human impact of the Thrive Agenda, especially on the frontline and BIPOC communities at the center of a just economic recovery. Black and white treatments with textured overlay unifies the images from a network of supporting organizations and connects past and present movements for social justice.
Design Services
Art Direction
Brand Strategy
Communications Strategy
Copywriting
Style Guide
Visual Design
11
Sep 
Sep
A Vice-Presidential Candidate’s Website
This multimedia website is the platform for Rosa Clemente, a 2008 United States Vice-Presidential candidate, journalist, political commentator, and scholar-activist.
The interface allows users to filter between press, articles, photos, videos, and interviews, as well as by projects, such as Rosa’s activism at the Golden Globes or co-founding of #PRontheMap.
While educational, the call to action of each page is transparent: why and how to book Dr. Clemente for a speaking engagement. Secondary actions include joining her email list (new posts are sent to this list automatically via RSS using MailChimp’s API) and sharing articles on Facebook and Twitter.
A blend of academic and friendly typography – along with a twist on a red, white and blue color scheme – make a home for a leading voice in progressive U.S. politics.
Design Services
User Experience
Information Architecture
Copywriting
Visual Design
Front End Development
Page Speed Optimization
25
Jul
Jul
Lead Designer
For four years I managed visual communications of Jewish Voice for Peace, a 70-chapter national membership organization.
I lead creative content across channels: email (200k), website (70k/month), Facebook (550k), Twitter (100k), Instagram (35k) and print (30k).
I managed JVP’s website, publications and photo/video teams, and administered the organizational style guide, brand assets and online store.
For both long-term strategic priorities and rapid-response opportunities, I designed websites, graphics and videos that organically reached millions of people.
My role also included writing copy for web, email and social media, managing analytics and A/B testing, and photographing campaigns and conferences for publication.
Design Services
Digital Strategy
UX & UI Design
Messaging & Copywriting
CRM & CMS Management
Analytics & Reporting
Project Management